A PROJECT DEDICATED TO THE JOURNEY OF SEEKING A DESIGN OPPORTUNITY AND PROPOSING A POSSIBLE SOLUTION. FROM RESEARCH TO IMPLEMENTATION A BRAND HAS BEEN CREATED, DEVELOPED AND LAUNCHED IN A PERIOD OF TEN WEEKS. IN COLLABORATION WITH AN ACCESSORY DESIGNER, THE PRODUCT WAS EXECUTED. ALSO, THE PROJECT WAS DOCUMENTED FROM START TO END BY A PHOTOGRAPHER AND A FILM MAKER WHICH WILL HELP TO DELIVER A MORE COHESIVE PROJECT AT THE END.
MISION
The VENI brand seeks to provide the user not just with products. It’s a product with value, meaning and quality. We want to offer meaningful functionality to meet the needs of today’s traveler. VENI’s traveling goods are for the person who is always on the go and want to keep their personal goods and devices organized in a stylish way.
VISION
VENI strives to provide new perspectives and exploring new boundaries in the area of traveling accessories. We want to cater today’s need in beautiful ways through our products and services that are designed to make traveling a personal and enjoyable experience.
VENI wants to give the flexibility to the person to customize their traveling goods and stay up to trend by changing features which will evoke a different feeling for different occassions.
The VENI brand seeks to provide the user not just with products. It’s a product with value, meaning and quality. We want to offer meaningful functionality to meet the needs of today’s traveler. VENI’s traveling goods are for the person who is always on the go and want to keep their personal goods and devices organized in a stylish way.
VISION
VENI strives to provide new perspectives and exploring new boundaries in the area of traveling accessories. We want to cater today’s need in beautiful ways through our products and services that are designed to make traveling a personal and enjoyable experience.
VENI wants to give the flexibility to the person to customize their traveling goods and stay up to trend by changing features which will evoke a different feeling for different occassions.
Why VENI?
Veni is Spanish means to “come.” Also, this is how you pronounce “venue” in French and IT has a similar connotation.
Why the V?
The brand strives to make every product a classic and timeless creation. Classic design is based on basic geometry shapes; therefore, we have used the “V” as our main element in the design composition of our products.
Also, the “V” is the strongest composition in design as shown in the image.
Veni is Spanish means to “come.” Also, this is how you pronounce “venue” in French and IT has a similar connotation.
Why the V?
The brand strives to make every product a classic and timeless creation. Classic design is based on basic geometry shapes; therefore, we have used the “V” as our main element in the design composition of our products.
Also, the “V” is the strongest composition in design as shown in the image.
CONCEPT IDEATION
FINAL CONCEPT
REAL SIZE SKETCHES
3D MOCKUPS
The airport, River St, and Broughton St. were the locations that best represented the VENI brand.
I wanted to capture the journey and what comes along with it: the VENI bag.
Photographer: Emma Debany
Model: Max Robinson
I wanted to capture the journey and what comes along with it: the VENI bag.
Photographer: Emma Debany
Model: Max Robinson
Special thanks to the people who collaborated and made this project a success
Accessory Designer: Christine Hartzog
Photographer: Emma Debany
Film maker: Diego Cervantes
Model: Max Robinson
Accessory Designer: Christine Hartzog
Photographer: Emma Debany
Film maker: Diego Cervantes
Model: Max Robinson
