CROSSFit UNCUT approached me wanting graphic development of their existing brand. 

The customer wanted to incorporate the website into a logo that needed to be on black.

I envisioned this as a badge we could place on promotional material, so developed the above logo.

Where I wanted to take the brand.

Thinking of the pressure that Crossfit puts the members under, I wanted to show this in an elemental, background way giving roughness and texture to the graphics

Poster Development

Web graphic development