The concept of the “Powerhouse” is befitting for Guerlain's 190th anniversary as it captures their heritage of innovation and experimentation. The design intention is to portray Guerlain as a beautiful factory. Customers will feel like they have been invited to a behind-the-scenes tour of this cosmetic powerhouse.

The central pillar acts as the generator, and the pipes and floor graphics radiate from it to guide customers around the store.

The skincare section, featuring the Orchidee Imperiale range, takes after a laboratory.