This project seeks to describe the impact and the advantage of using humor in packaging. Shopping can be tiring. Standing in long lines, walking from store to store can be extremely frustrating, therefore, seeing something humorous in stores that catches your attention and possibly producing laughter could result in experiencing a pleasant shopping experience. It is worth mentioning that, with the introduction of humor in packaging, the consumer is more likely to interact, laugh, and build consumer relationship with the product.
Meet 'Gama' milk.
