Re-introduce Braun Epilators
This poster suggestion aims in re-introducing Braun epilators to Millennial women. The route chosen was that of social media and summer background, in order to build a story around it. Through the visuals and engaging copy, Braun epilators are reinstated as a quick and hassle-free method to relieve yourself from the constant burden of shaving. A new name (silkener) is proposed, in order to create a more friendly reaction to women's minds, instead of the epilator that was often linked with more violent images/processes.
The main idea can be easily incorporated to almost every media channel in order to create a successful 360° campaign.
Silkener
