standing out from the crowd
Cloudshop asked us to rebrand one of their brands: Promo. They never really spend time on creating a brand for Promo because they were focused on developing their product first. By using the colors and fonts of Cloudshop for the Promo demo, Cloudshop saved a lot of valuable time and were still able to put on a decent demo.
After some brainstorming about Promo marketing products we could give away at a conference in Germany, we felt the need to create a more outstanding brand, to get our brand noticed in the sea of non-flashy and generic brands who participate the conference.
