Personal project of naming and branding.

As exercise of making a brand from the very beginning, I set out to develop an identity for a publishing house of literature books.

I wanted something in close connection with what these kind of books are: mainly text. The answer was under my eyes, just in the keyboard. I decided to resort to one of the graphic elements of the writing. In this case the chosen one was the brace symbol, due to its interesting shape and the sonority of its name.