Royal Store is a showroom and online boutique luxury goods distributor selling high-end chocolates, wine and objects ranging from wallets to bags. The Wroclaw based boutique has a clear aim and offering high quality gifts for business clients with taste in good design. I was approached by Royal Store to design the boutique identity ranging from logotype, stationery, packaging and catalogs to the design and development of the online shop. The solution was very simple mark referring to crown and name of the shop. Stationery was printed on luxury non-coated paper with copper foil finishing.