Communication brief: 

Weber wants to encourage expats and Singaporeans to bring BBQ cultures from their backyards to their balcony by using the Weber Q Series.

Insight:

Singapore is a country of true cultural diversity. Here, we share our cultures, mannerisms and even exchange thoughts on food. The one thing that unites all these cultures, is their love of grilling.

These passionate grillers adapt their backyard BBQ lifestyle to their small spaced balconies in Singapore.

The Idea: 

Presenting the SkyGrillers. Singapore's hidden gems of griller enthusiasts that show us how it's done on their balcony.

A chef, an everyday griller & a caterer throw light on why grilling on smoke-free, compact grills are the perfect cooking alternative.