Micromax was incorporated as Micromax Informatics Ltd. on 29 March 2000. It started selling mobile telephones in 2008, focusing on low pricing to compete with international brands. Micromax's co-founder Rahul Sharma once saw a public call office being powered by a truck battery because of frequent power cuts in its locale. It prompted him to launch a feature mobile phone with an extensive battery life

http://www.micromaxinfo.com/mobile-phones/smartphones/canvas-mobiles/canvas-infinity-pro