PiPa Offer
Fanta, Limca and Sprite together with Amazon India launched an offer in August and September 2017. The end summer offer was aimed to drive sales by promising Amazon Cash with the aforementioned drinks.
The two month campaign had to be whacky and disruptive.
And we proposed....
PiPa
Fanta, Limca, Sprite Pi (Drink Fanta, Limca, Sprite)
Amazon Cash Pa (Get Amazon Cash)
The campaign had a 360 approach that included TVCs, Bottle Labels, Print Ads, In-house videos (Sales and Retailers), OOHs, Delivery Truck Wraps, Radio, Retail Activations, Digital Surround Ideas and Social Media Posts.
PiPA TV Films
Director: Abhinav Pratiman
Executive Producer: Anand Menon
Producer: Amarjeet Phukan
Agency: Leo Burnett, Delhi,
Creative Team: Arjuna Gaur, Sudhir Das, Biswajit Das, Arzan Antia, Sandeep Juneja, Prateek Varma, Gauri Makkar
Account Management Team: Manav Rai Ahuja, Dipendra Rai
Cinematographer: Rubais
1st A.C: Vandita Jain
Focus Puller: Brian
Art Director: Aditya Kanwar
Gaffer: Hitesh Sadrani
Key Grip: Javed Ahmed
Costume Designer: Shreya Anand
Make Up: Rohini Foregard
Line Production: Moonrise Productions and Shail Vora
Delhi Line Producer: Kaushik Guha
Unit Production Manager: Chanpreet
Production Manager: Komal Singh Rawat, Vincent Gomes, Balraj Singh Sandhu
Base Manager: Vishal
Transport Manager: Manirul
Casting Director: Sumit and Bhavna
1st AD: Isha Astha
DA: Mandakini Menon
2nd AD: Anjuli
Post Producer: Nitin Gupta
Offline Editor: Prakash Kurup
Offline Asst : Navneet pant
Online Editor (Flame): Soham Raval
Online Assistant: Sagar Kadam
Colorist: Navin Shetty
Music Director: Subhojit Mukherjee
Sound Engineer: Raul Joshi
Producer: Amarjeet Phukan
Agency: Leo Burnett, Delhi,
Creative Team: Arjuna Gaur, Sudhir Das, Biswajit Das, Arzan Antia, Sandeep Juneja, Prateek Varma, Gauri Makkar
Account Management Team: Manav Rai Ahuja, Dipendra Rai
Cinematographer: Rubais
1st A.C: Vandita Jain
Focus Puller: Brian
Art Director: Aditya Kanwar
Gaffer: Hitesh Sadrani
Key Grip: Javed Ahmed
Costume Designer: Shreya Anand
Make Up: Rohini Foregard
Line Production: Moonrise Productions and Shail Vora
Delhi Line Producer: Kaushik Guha
Unit Production Manager: Chanpreet
Production Manager: Komal Singh Rawat, Vincent Gomes, Balraj Singh Sandhu
Base Manager: Vishal
Transport Manager: Manirul
Casting Director: Sumit and Bhavna
1st AD: Isha Astha
DA: Mandakini Menon
2nd AD: Anjuli
Post Producer: Nitin Gupta
Offline Editor: Prakash Kurup
Offline Asst : Navneet pant
Online Editor (Flame): Soham Raval
Online Assistant: Sagar Kadam
Colorist: Navin Shetty
Music Director: Subhojit Mukherjee
Sound Engineer: Raul Joshi
PiPa Branding and Labels
PiPa Teasers (Concept)
