Find a product whose packaging is visually or functionally unsuccessful. Create a new brand and package design for that product.
Multi-packs of soda bottles are often grouped together with plastic rings, making the package hard to open and store, while also creating unnecessary plastic waste. I solved this by designing a uniquely shaped cardboard carrying box in which to place sleek, minimalist soda bottles. The new brand name, Twist, is reflective of the product itself: a classic handcrafted soda with a twist of orange flavor.
