Brief
To promote the HP Sprocket app’s AR function.
Approach
This video, which showcases the app's AR function and capabilities, was made in conjunction with the upcoming Christmas season. The plan was to recreate and leverage on iconic Singaporean characteristics, more specifically, the traditional nuclear and extended Singaporean family and character quirks found in most family members.
Outcome
The video captures the tagline of (Behind every photo, an epic story), where memories come to life and are made extra special; it currently has 374,594 views and counting.
Creative Director: Pat Law
Art Directors: Nigel Tan, Lee Sin Yee
Copywriter: Issa Mauricio
Director: Jayden Tan
Account Servicing: Valesca Noerjanto
Production House: The Hummingbird Co.
