In line with the global direction “Reinvent Memories”, we was tasked to create a launch campaign for the HP Sprocket – a portable photo printer that lets you edit and wirelessly print photos from one’s phone. 

Approach

Local sibling and musicians, Benjamin and Narelle Kheng, were engaged to compose a love song that can capture memories that resonates with the current generation. we engineered a mobile takeover, with an unexpected vertical music video, to reinforce the notion of reinventing memories.

The video had about 1,159,277 views, an organic view rate of 70%, 7,449 Facebook shares, 20,866 Facebook reactions, 4,402 Facebook comments as well as over 20% of inventory sold within the first month. 

Video Views: 1,159,277
Organic View Rate: 70%
Facebook Shares: 7,449

Art Director: Nigel Tan

Director: Jayden Tan

Photographer: Nicholas Ee

Account Servicing: Takumi Kinjo