A logo refresh and 4 pack bottle design for Jolly Pumpkin Brewery. I decided to choose 4 beers that were fruit flavored, and illustrate halloween themed fruit trees for each one. This relates to the brewery's love for halloween and anything spooky. I named them the "Rotten Fruit 4 pack". To create the texture in the background of each label, i took different types of berries and smashed them onto a paper, and then scanned them in. It also gives off the feel of fall leaves, which relates to the trees as well. For the logo refresh i took elements from the existing logo, such as the pumpkin and the vines, and arranged them into a circle, like a full moon.  

Fall 2017, Edinboro University
Design/Illustration: Erika Berger
Dimensions: 9" x 2.5" x 2.5" 
Typefaces: Azo Sans

Art Direction: Brigette Davit