Evans Black Chrome drumheads were designed for a very specific type of drummer: savvy, skeptical and deadly serious about their music. And the web copy needed to followed suit. It was built to resonate within  deeply individualistic drummers who consider their music to be their defining characteristic. It's aspirational but serious, edgy without obscuring the clearly communicated benefits, and written in the second-person to leverage the use of "you." This combination was music to their ears. Er, eyes. 

 

Evans is owned by D'Addario, the world's largest manufacturer of musical instrument accessories including guitar strings, drumsticks and drumheads.