Claire Tsai's profile

GARDENS MAGIC | Direct Mail, Branding

Wellington City Council showcases a wide variety of local legends and rising stars on the Botanic Garden Soundshell stage. As the sun goes down, the surrounding gardens are transformed with a magical lighting installation. Eighteen nights perfect for a summer picnic with family or friends.

To lure people to join this flagship Summer City event, a feeling of expectancy is necessary. Ghibli Museum in Japan is one of the inspirations for this project, so I want to display an idea; that you can make life more pleasurable once you blend your imagination into reality.  The tale's creatures exist, but they are too shy to display themselves in the form of a human. Normally these creatures live in the remote mountains but some live in the urban environment with us as spies. Because of a gene, they prefer to live in our beautiful garden... The tale will be continued with your creative imagination.
Let's have a midsummer night's dream over eighteen nights with us.
|設計發想|
Botanic Garden建立於1868年,為紐西蘭古老花園之一。威靈頓市議會每年夏季都在此舉辦音樂會。隨著太陽下山,舞台周圍的植物們在燈光襯托渲染下,呈現奇幻氛圍。

|設計主題|
為吸引人們參加此夏季城市活動,營造期待感是必要的。整體視覺將融合花園特色與毛伊神話,與現場的魔幻情境相輔,增添故事性。

|設計元素|
百年花園 • 古老神話 • 紐西蘭特有種植物
傳說描述了森林之神運用神威,賦予花草樹木與昆蟲生命,使這片土地充滿生機。百年歷史的花園也許也藏著故事裡未提及的小生物,隱身自然界,與人類發展城市和平共存。

|設計風格|
手繪插畫風格表現童趣感。

|色彩規劃|
以夜幕紫黑色作為基底,襯托高彩度植物。
GARDENS MAGIC | Direct Mail, Branding
Published:

GARDENS MAGIC | Direct Mail, Branding

Published: