MOJO 

Student project

Mojo is a bicycle shop that specialises in selling touring bicycles and provides guiding services. The brand aims to create an inviting look and to create strong bonds with clients through free guiding services. Cycling is promoted as a way to escape everyday surroundings and find adventure. The brand is focused on being energetic, vibrant and engaging, and aims at attracting not only South African tourists, but targets more specifically a young audience of cyclists who exercise a proactive lifestyle. Both the brand name and the stylistic approach create a distinct image which evokes vitality and allows the audience engage with the brand.
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MOJO
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Owner

MOJO

Corporate Identity and advertising for a bicycle shop.

Published: