In January 2017 I travelled to New York to work with an agency called Bandujo. The project brief was to encourage a minority of millennials to join the NYPD. Our main insight was noticing a diversity in communities, so our aim then became to bring these together by recruiting people to the force. 

The NYPD'S mission was:

"To enhance the quality of life in New York City by working in partnership with the community to enforce the law, preserve peace, reduce fear, and maintain order"

One of the main points communicated from this project was to re-grow the trust between police officers and the community which is shown through the creative outcome.