Sights & Bites is a 360-degree marketing approach helping both county and state visitors’ bureaus reach a target audience who like to travel and experience their adventures as a locavore. EdibleIndy's want to eat, drink and shop local especially when traveling. The large majority of their readers are looking for local, engaging travel experiences and use EdibleIndy as a resource. This logo would be used in print, digital advertising, newsletters, and social media.
The publisher was looking for a specific feel with this logo. She wanted a "very slim line close together with no spaces sights&bites - all lower case", a suitcase to be incorporated, and the tagline needed to stand out. Rustic and clean are frequent styles that EdibleIndy uses, so I knew this logo would be no different.
We explored lots of options, including creating the ampersand with a knife and fork, a pear that has been bitten into, and other collections of food objects. I illustrated several versions of a suitcase before we ultimately arrived at the final version above.
