EdibleIndy was looking to update their Media Kit for 2017. They wanted it to be clean, professional, and above all they wanted it to clearly communicate their brand and their value to potential advertisers. Their previous Media Kit seemed wordy because the text had nothing to break it up - there were few pictures and their value got lost in long paragraphs.
The new Media Kit design was light and easy to read even though it retained much of the text from previous years. This Media Kit was longer than previous years, but the addition of icons and photographs made it feel much less daunting.
Additionally, creating easy-to-read statistics allow the reader to quickly glean the value of advertising with EdibleIndy without having to pour over lengthy paragraphs.
Furthermore, once the Media Kit was designed, we created additional advertising pieces to coordinate. The Wedding Guide, Farm Market Guide, and Sights & Bites Guide were all supplemental advertising opportunities that needed to be highlighted.
