Il Gioco del Lotto is an Italian lottery game with hundreds years of history.
For the launch of its digital version we realised a short format TV campaign, starring one of the most famous italian actor and comedian. A sketch series to explain people that now they can play their lucky numbers wherever they are and whenever they want to, in a funny way.
CREDITS
CEO & Chief Creative Office: Sergio Rodriguez
Chairman & Chief Creative Officer: Enrico Dorizza
Executive Creative Director: Flavio Mainoli
Copywriter: Fabio Caputi
Art Director: Daria Albanese
Production Company: Think Cattleya
Director: Paolo Genovese - Dop: Luca Robecchi
Year: 2013
Copywriter: Fabio Caputi
Art Director: Daria Albanese
Production Company: Think Cattleya
Director: Paolo Genovese - Dop: Luca Robecchi
Year: 2013
