Tru-Flite Arrow
Twenty-four page catalog for the nation’s second largest game and target arrow and points manufacturer/marketer who celebrated their 50th year in ’89. This archery manufacturer marketed primarily to large discount retailers and small specialty sporting goods stores. The background canvas was dyed in my backyard with RIT dyes. All products were photographed on the canvas in twelve individual page spreads in three days, only the archival images were added digitally.
A.D.:Terry Krall
C.D.: Tim Wallis
Photography: Daniel Wilson
Archival photographs: Edward Sheriff Curtis
Agency: Jehs & Wallis
