INTRODUCTION
The product that I had for this chocolate bar packaging is " Jelly Bean and White Chocolate " and the main ingredient is Jelly Beans. The colors I chose for my wrapper is a circus themed color palette which is Red, Blue& Yellow. My first concept was animated pastel colored Jelly Beans all over the place with the logo in the middle, the second concept is a bubble gum dispenser instead Jelly Beans would be inside with the logo on the top. Both of my concepts were horizontally designed but we had to apply the changes the client wanted and make the main ingredient show more with all the colors of the circus.
Right: Charlotte Coneybeer, Circus ( 2016 )
Middle: David Clode, Circus ( 2017 )
Left: Ciocan Ciprian, Circus ( 2017)
COLOR SWATCHES & CONCEPT SKETCHES
ASSETS & INSIGHT
The first thing I did was trying to fit the illustration that I have done horizontally and that was a challenging process, I was so fixed on trying to fit it on the wrapper instead of trying another thing to put on the wrapper such as a Chocolate bar that I could fill with Jelly Beans and make that my illustration. And also choosing the right typeface for the logo in which I tried three styles to make one fit more and fits best with the theme that I chose. I ended up choosing the third logo style because it fits with the circus style and you can read it not like other two logos.
ILLUSTRATION DESIGN
I ended up using both but in different places and instead of the peanuts I added some Jelly Beans on it, and for the Jelly Beans I added that on the wrappers package instead of it being White and Red stripes.
FIRST CONCEPT - LOGO DESIGN
This would never work because the title could not be read and that would be bad for the product especially when you want people to buy your product.
FINAL CONCEPT - LOGO DESIGN
For this concept I tried to make the logo look simple because the background is already busy, so the simplicity of the title made it work with all the design that is going around and you can read it as well.
FINAL DESIGN & PRODUCT BACKGROUND
INVOICE FOR THE CLIENT
So for this part I laid out all the stuff I thought I should be paid for and how much should I receive from each and everything I have done throughout the process of making this Chocolate bar wrapper. I did not base the numbers out of nowhere I did some research and saw the amount of money they get paid and match it to my needs and abilities.
CONCLUSION
In conclusion, I had trouble managing my time and figuring out what to do for my illustration and title for the product that I could not make it work and make it look like what I wanted. Also how to make the candy bar pop more rather than it being almost faded in the whole package and title deign. Next time I would manage my time and divide it equally or at least on the stuff the I think I can work fast at and keep a hug chunk of time for the stuff I know I am slow at to finish early.
REFRENCE
Unsplash.com. (2017). Scarlet Macaw plumage photo by David Clode (@davidclode) on Unsplash. [online] Available at: https://unsplash.com/photos/Haz8prUXrI4 [Accessed 13 Oct. 2017].
Unsplash.com. (2017). Circus photo by Ciocan Ciprian (@cipriann) on Unsplash. [online] Available at: https://unsplash.com/photos/duckplJfrAU [Accessed 9 Oct. 2017].
Unsplash.com. (2016). Light, paradiso, circu and festival HD photo by Charlotte Coneybeer (@she_sees) on Unsplash. [online] Available at: https://unsplash.com/photos/_pvd6uivDk8 [Accessed 15 Oct. 2017].
