Project Background 项目背景
Warrior (Huílì) is a brand of athletic shoe from China, founded in Shanghai in the 1930s. From the 60s to the early 80s it became a nationwide shoemaker in China. In the mid 80s foreign brands became more popular, and Warrior is often seen as a working class shoe. Nowadays various companies have started importing them to the west, and they are sold along with Feiyue shoes in fashionable areas of Chinese cities.
回力鞋是中国运动鞋品牌，是1927年创立。 从60年代初到80年代初，它成为中国的全国鞋匠。 80年代中期，外国品牌变得越来越受欢迎，回力经常被视为工人阶级鞋。 如今，各家公司已经开始向西方国家进口了，并在中国的时尚地区和飞跃鞋一起出售。
Design Concept 设计概念
The total area of the site is 295 square metres. The target group is strong personality and fashionable people, strong sense of design, respecting the youth age. The design‘s goal is to create the experience for customers, which divided into parts; Window display, entrance area, shoes display area, activity area, cashier area. at the entrance area, customer can find the history of the brand. It is not just a normal retail shop, the shop or customer can hold a small activity in the middle part of the store. at the next area they can find some cool shoes display cabinet.
总面积为295平方米。这次设计打造的是一个回力体验店。它将不同于其他零售终端，不但具有传统的售卖功能，还将有展览，活动的可能，以向世人展示最回力全新的设计文化与创新思考。同时向大众传递回力凝聚与创造的生活态度
Technical Drawings 图纸
Properties Analysis 道具分析
Perspectives 效果图
Window Display 橱窗设计
Story Board 故事版
