For a packaging technology elective, I did a case study about shoeboxes. Shoeboxes are made from vast amounts of corrugated cardboard and glued together, my goals were: reduce the used amount of cardboard, eliminate the need for adhesives, and make shoes more visible in their packaging for maximum exposure in retail.

The end-result of the project was a structural and graphical design of the new shoebox for Floris van Bommel, a dutch shoe-brand.