Each brand is unique! 

Working on startup assignment is a thrill, on other side working with the legacy brand is responsibility. Each brings own flavor and challenge for the team. India is a very complex market with geographical understanding needs to be deep and rooted, what works in Gujarat doesn't work in Haryana. This client is located in Ambala, a  located on the border with the Indian state of Punjab and in proximity to both states capital Chandigarh. Ambala is very rich in culture and social influence is high. A brand name as old as 77 years, when revived with identity, needs the great understanding of the brand, their current consumers and potential consumers that they aim to attract. 

SS JEWELLERS, An Aggarwal Enterprise is a legacy jewelry brand built over 77 years of customer servicing. It has stood strong with changing times with evolving trends but with the same quality and trust with buyers. The core belief of the organization was placed on Values, Trust and Ethics. 

Our assignment involves designing a brand identity that should reflect brand’s core values with a message that over 7 decades they have matured the art of jewelry servicing with founding values as enterprise intact alongside growing with offerings.

Final Brand Identity 

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