The EVER brand is influenced by the Asian Proverb “Though a tree may grow so high, the falling leaves will return to the roots.” To refresh the women’s line to stay consistent with the idea of travel, the retail experience should be as easy and convenient as possible. Small elements, such as hang tags that guide clients to possible color coordination with garments, and a spring T-shirt line that’s ready to wear on-the-go, reinforce this brand value. 

Watercolored T-shirt designs draw abstractly from cycles in nature.

Photographer: Christian MorenoModel: Alexandra Rancier