Photographic content - RTM (Real Time Marketing)
Launch of the marketing strategy "One Brand"
"One Brand" is perhaps one of the most important tactical marketing moves that Coca-Cola has executed in recent years. This marketing strategy tried to make the consumer perceive Coca-Cola as a single brand that offers 4 flavor options.
To meet the communication objectives of the launch of this campaign, the CIC covered the event in both Colombia and Panama, where all corporate-level information was transmitted, accompanied by educational and entertaining content, generated with digital influencers and other celebrities.
