Email Blast to students informing them of Paradiddle's Lecture and presence in Savannah.
We put up posters in all halls of the school, showing when the lecture will be held as well as give the students an opportunity for summer internships and jobs.
Twitter and Facebook pages are created to connect with the students. Playing off the joke of Paradiddle being a real search engine, #GoSearchYourself is used for a "fun fact of the day" post as well as "saying" to look up what Paradiddle is, actually.
We also put up "TV" teasers, showing when the lecture will be. Really, we are going for as many students as possible to show up to the lecture.
We then have the presentation which introduces the Lil Diddle in a Keynote presentation, similar to Apple's introduction to iPod. But the presentation doesn't feel quite like a corporate company, they aren't as professional as you'd think or even hope so. The CEO from the show, who is a very zen and organic person will have her character come out.
The microsite is a flash-based site that shows glimpses of the company's building/set. This idea was playing off a character who only feels comfortable within the elevator – she even has her workspace set up in one.
The Board Room is where you can meet the workers / characters of the show.
Each gives a minute brief on why they work there, bringing traces of the character's personality to it.
Rumors are discussed, and either confirmed or denied.
The language used seems to be really unprofessional and vulgar at some points, as well.
Once the reveal has happened, social posts will go in an "awkward moment" direction, relating to day-to-day awkwardness.
