In addition to making matches easier to light, this redesign of the classic matchbook creates an exciting and memorable experience with every match lit. Simply pinch and pull a match to create an instant spark.
Designed as a part of the annual Institute of Packaging Professionals (IOPP) student 48 Hour Repack competition.
Addressing the problems / Forming a strategy
An early prototype we like to call "the critter."
The aftermath of a long 48 hours.
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