Taiko Kai is a Seattle-based drum ensemble that performs Japanese-style drumming known as taiko. Their website needed to speak to several different audiences, each of which was seeking specific information.
User research revealed 6 general personas. In this case, user flows were more or less identical across personas: "The user wants to find [information]."
We had several objectives for the home page:
1. Quickly confirming that the user had arrived at the correct web page.
2. Projecting a friendly and laid-back brand message.
3. Offering quick ways to access specific information.
4. Confirming that the group is active.
For problems 1 and 2, we used a striking header and casual language to confirm the identity of the group and reinforce its brand. For problem 3, we devised a quick links dropdown that covers the most common use cases. For problem 4, we embedded the group's Facebook feed, which is actively managed and updated.
Additional content layouts. Everything is fixed except for the right-hand column.
