ON-AIR BRANDING

 FOR THE TV CHANNEL AUTUMN SEASON

TV channel TET began the autumn season with new identification screens and graphic announcements in the saturated colors of autumn

CONCEPT:
The ripe season. Plenty of harvest. Bright colors. People invent a variety of interactive things use simple vegetables. They easily let go of summertime and meet the new bright season with fun, creating a new, colorful, not rainy autumn.

ID - describes seasonal vegetables and fruits, which by autumn become the most ripe and juicy. Young people are happy not only to eat them in the usual sense, but also come up with various fun with them.

NNL - conveys the autumn mood in a complex appearance. All the forms are reunited, all the heroes, declared in the ID, are preparing for the fall, and then they are conserve their summer memories.

It was chosen 3 colors, which express the most expressive autumn mood. In this way, the color gamma is used not only in the ID,  but also in the announcements,

in the social network graphic.

   

  

   

CREDITS:
art director: VIOLETTA SMOLIANKINA
producer: INNA TYKHOVETSKA
camera: ALEXANDR YAROVOY
vfx & cut: OLGA VOROBEY
color grading: VIOLETTA SMOLIANKINA
set design: HANNA BІLOSHICKAJA
style: VIOLETTA SMOLIANKINA
models: JAROSLAVA GIMON, STEPH ROSSI,

EVGENIJ OGURCOV
make up: ANZHELA KARNATOVA
sound design: MAKSIM KURUSHYN

All rights reserved by Television Company TET PJSC

© 2017