Objective of this project was to raise awareness about industrial cattle production and its contribution towards global warming as a result of high methane emissions. This interactive web app allows the users to estimate the environmental impact of their diet. It also provides an incentive for changing the diet - the amount of critical resources saved by going meatless one day a week are also shown, to enable the user to take personal environmental action.

The campaign was targeted at teenagers and young adults and employed social media as means of spreading awareness and bringing attention to the campaign.