A womans pregnancy diet varies from region to region. Specifically in rural Karnataka "ragi mudde" (the round brown ball) is made of finger millets, flour and water. It is almost a staple diet, paired with yogurt or some lentil gravy. Apart from this, eggs, fish, fruits, milk and greens are advised.
During our research for these posters, we realised that people from rural and rural-urban setups have a distinct relationship with films and their characters and catch phrases. This poster highlights the goodness of mothers milk. And the hand gesture was from a regional kannada film then. It meant "super" - hence cueing, "mothers milk is super".
Since it was important to highlight the role of family during a womans pregnancy, we illustrated other characters who could feature on these posters. The names were picked based on the region these posters were meant for.
