Headrow House is proudly part of a growing creative family based in Leeds, whom aim to celebrate and transform areas into something more positive for the city and the people in it.
When the chain of public houses it is part of in is viewed holistically it is clear how very socially and culturally diverse the approach is - the style of the graphics and interior play a big role in making it feel exclusive yet appropriate for everyone.
I have somewhat tried to reflect this in my mockup poster design for them, producing a two-colour screen-print which is a simple, yet bold and to-the-point typographical arrangement which imitates that of the artwork within the interior of the building.
I saw it necessary to visualise the posters in more of an urban environment, reflecting that of inner city Leeds/Hyde Park, to show how it can fit into any space; especially this rustic, hipster aesthetic linked with this area.
