Repositioning Thwaites in the contemporary craft beer sector. On shelf (and on bar) standout is exceptional.
The new Crafty Dan range aims to take on the American craft beer imports and position the beers as added value – trading off the Thwaites heritage, whilst positioning the beers for younger drinkers.
The designs have roots in traditional scraperboard illustration style, with a contemporary edge that resonates with the graphic style for craft beers in the USA.
Each design has a clear definition of its beer style and supporting copy emphasises the more challenging ingredients and flavours.
