The Dry Marketing Campaign
The Dry is a crime novel by debut author Jane Harper.
THE BRIEF: Create print and digital solutions to promote the launch of the book. Media included static and moving digital banners, social media assets, posters, newspaper ads, chapter sampler, shopping center light walls and decals, book stands and more.
MY ROLE: Working under the direction of the marketing team, I was the sole designer creating all media. Taking each asset from concept through to pre-press and final delivery.
THE BRIEF: Create print and digital solutions to promote the launch of the book. Media included static and moving digital banners, social media assets, posters, newspaper ads, chapter sampler, shopping center light walls and decals, book stands and more.
MY ROLE: Working under the direction of the marketing team, I was the sole designer creating all media. Taking each asset from concept through to pre-press and final delivery.
Employer: Pan Macmillan Australia
