Creative Director: Le Huy Anh

Copywriter: Nguyen Hoang Vu

Art Director: Nguyen Kim Ngoc

Background: With an obsessively rigorous brewing process that goes beyond all the conventions of beer-making, Budweiser positions itself as the ambitious beer for ambitious people. In 2017, the brand wanted to raise a glass to the ambitious people it served.

Key message: When you live on your own terms, this Bud’s for you.

Creative strategy: We let 3 ambitious Vietnamese faces, through an inspiring manifesto series, redefine the 3 terms: NIGHT (a bar owner), NAME (an experimental DJ) & OKAY (a North Pole explorer).