The Salvation Army's "Let the Music Begin" program has provided music education for the last 40 years to kids and young adults in Chicago. They came to us to rebrand and develop materials to be used to raise awareness and money for the program.
The logo was redesigned to better represent the idea of music education in Chicago.
Posters were placed throughout Chicago to raise awareness and provide donation information.
Email was used to throughout the campaign.
Display Advertising was used to drive people to a donation page that contained more information and donation options.
Social Media was also used to raise awareness and lead people to the donation form.
In addition to display advertising and social media, banners were placed on The Salvation Army's home page.
