The After-School Corporation (TASC) is a New York City-based educational nonprofit focused on advocating, funding, and implementing after-school programs and expanded school days in low-income urban schools. I began my work with TASC as the organization decided to shift their visual language away from an old brand identity that tended towards a more typical, emotional approach and towards a new, more candid and information-driven approach that appeals to the policy makers who support TASC and its endeavors. Though still colorful and warm, the current identity is less childlike and emphasizes simple lines, symbol systems and information design.
