Exeter University's Creative Careers Festival
Brief:
Design a print campaign to entice Exeter University students to attend the very first Creative Careers Festival.
Solution:
To design a series of posters, banners and flyers that show solid consistency, emphasising the fact that this event and its department are new to the university.
The playfulness of the composition encourages a student to pick up, bend and fold the print pieces to try and join the pencil together. This creates an emotional relation between the event and the playfulness of creativity.
