When Jackie Hernandez’s brand, J’dez Beauty got in touch with me, I couldn’t be happier. They wanted me to develop the ideas and illustrate the packaging of their line of makeup products. All started with their liquid matte lipsticks, and then, the collection has been growing through the years: lip glosses, highlighters, eye shadows, false lashes...
Each illustration, always fresh, beautiful, and playful, has been created to reflect the personality and characteristics of each product. Sometimes the images had to link the 6 sides of the boxes or adapt to complex and different formats, while also work for advertising purposes beyond the packaging.
I hope you enjoy the project!
L I P S T I C K S
First ideas for 'Apple Poison' Lipstick
Rough Sketches for 'Apple Poison' & 'Daydream' Lispticks
'Apple Poison' Color variations for the client
'Apple Poison'
'Daydream'
'Naughty Nude'
'Cray Cray'
'Shalala'
'Apple Poison' & 'Daydream' Mockups
'Naughty Nude', 'Shalala' & 'Cray Cray' Mockups
'Apple Poison' & 'Daydream' Lipsticks
'Cray Cray', 'Naugty Nude' & 'Shalala' Lipsticks
Jackie Hernández video featuring 'Apple Poison' & 'Daydream' Lipsticks
L I P G L O S S E S
'Obsessed' Lip Gloss Mockups
'Obsessed' Lip Glosses
'Obsessed' Lip Gloss Collection
Jackie Hernández video featuring the 'Obsessed' Lip Gloss Collection
H I G H L I G H T E R P A L E T T E
'Oh My Glow'
'OMG' Palette
Jackie Hernández video featuring 'Oh My Glow Palette'
E Y E S H A D O W P A L E T T E
'The EyesCream Shop'
Inside Pattern
'The EyesCream Shop' Palette
Jackie Hernández video featuring 'The EyesCream Shop Palette'
F A L S E L A S H E S
'Bella' Lashes
'Bella' False Lashes
S H O P
