A university project in which I was given an existing brand and was tasked with stretching the brand into a relevant yet different sector.
In this case I developed a sister company called Hovis Motorcycles.
This came about from extensive research into the heritage of Hovis and how it has pushed for members of the British public to cycle more a stay healthy over the years. To become more contemporary I went one step further and modernised this with the use of motorbikes.
In this case I developed a sister company called Hovis Motorcycles.
This came about from extensive research into the heritage of Hovis and how it has pushed for members of the British public to cycle more a stay healthy over the years. To become more contemporary I went one step further and modernised this with the use of motorbikes.
Final Logo design.
Helmet & packaging design.
Glove & packaging design.
Tab design.
Example of tab on product box.
Poster designs.
Poster 1 on display.
Poster 2 on display.
Poster 3 on display.
