Local initiated sponsorship and partnership event. Global and local high impact sports event to sustain brand awareness and enhance customer journey experience.

Sponsorship include retrofitted official clock car and safety car in BMWi zero carbon emission models. In return for logo exposure across all communication materials and platforms in local and overseas presence, onsite BMW brand experience booth, guarantee "runners" in marathon. 

To enhance customer journey experience (ie. safety), guarantee "runners" tickets reserved for BMW staff and customers with 8 pre-running training sessions organised by Hong Kong Amateur Athletic Association through partnership. 

Leveraged sponsorship & partnership, product placement, event management, official mini-site, digital & social media marketing (FB, Youtube), OOH, print and KOLs to sustain brand awareness and enhance customer journey experience.

- Pre-running training sessions, road tests, pep rally and event day 

- Onsite vehicle display booth for maximum photo opportunities

- Onsite exhibition booth as pop-up stores

- Pre-event recruitment, i-Runners ambassador stories, post-event stories 

- Facebook newsfeeds: https://goo.gl/usKJnZ (recruitment), https://goo.gl/L4h7y1 (pep rally), https://goo.gl/6zgHVu (ambassador stories), https://goo.gl/kLZb5Y (event day), https://goo.gl/GpTHU3 (post-event)