This campaign was created to promote the Italian MTV's show "Riccanza",
that shows the life and the world of a bunch of Italian rich kids where luxury, exclusive parties, exclusive restaurants, big cars and expensive clothes
are actually the standards. With this campaign, we make the audience,
common people, to feel what they feel in front of a bottle of champagne, the most exclusive white truffles, or a lobster served at the most expensive restaurant.
https://www.luerzersarchive.com/en/magazine/print-detail/mtv-63885.html
CREDITS:
Agency: McCann Milano
Chief Creative Driector: Alessandro Sabini
Creative Director / Copywriter: Gaston Guetmonovitch
Art Directors: Michele Romani, Eoin Sherry
Photographer: Ale Burset
Postproduction: Diego Speroni
Production Company: F16 Productions
