Poor Birdie
Social Media Project: Poor Birdie (2017)
BRIEF
Poor Birdie is based on the Afrikaans phrase “ongeluks voël”, meaning that you have bad luck.
Poor Birdie is based on the Afrikaans phrase “ongeluks voël”, meaning that you have bad luck.
Using different luck based animal characters to execute the stories, or tell their own.
STRATEGY
I have had a lot of bad luck at the worst times, but sometimes something good comes from it.People think they are alone with bad luck and their embarrassing stories, but we all have them. With this project, the aim is to focus on the bright side. The target market is ver wide because everyone has bad luck once in a while, especially students.
CONCEPT
The concept is very humor based to cheer up your fellow Poor Birdies. The goal is to make you laugh at your own bad luck and move on, by using humor, like memes, to mock the bad luck. Also by sharing stories, it creates a funny and supportive zone.
Promotional Cards:
Promotional Stickers:
Social Media Mock-up: Wordpress
Facebook:
Twitter:
Instagram:
