CYCLOCRACY
The Milanese paying petrol with a smile.
Smiling bikers while looking at the Milanese paying petrol.
The Milanese forming a queue to pedal on a cyclette.
The Milanese going over queues riding a bike.
Time the Milanese waste in traffic.
Time the Milanese waste at the filling station.
Time the Milanese waste at the mechanic.
Time bikers waste thinking of buying a car again.
Cyclocracy
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Cyclocracy

Print campaign to increase the use of bike, developed at IED Milan in partnership with IED For Future and the Municipality of Milan. Art directo Read More

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