This project was realized during 2011 for an amusement park in Costa Rica.
The brief: Encourage the Parque Diversiones community to be more participative with the brand on Facebook. / Increase number of fans.
Solution: We developed an special event where the only way to get a ticket was by participating via an app on Facebook with certain questions about Parque Diversiones. The app was launched at different hours during 3 different days. Fans had to be constantly controlling on Parque Diversiones like page to get the chance to have a ticket. During the event, the park opened its doors on a day it was usually closed, just for the 500 fans from Facebook, there was a concert with the costarican band Percance, which is really appreciated by the target, food included and their favorite games just for their fun.
The campaign had such a good result that the kids asked for it to be repeated 2012. It was developed by the same team + Adriana Aguilar at Garnier BBDO by the name LOS 500X2
The brief: Encourage the Parque Diversiones community to be more participative with the brand on Facebook. / Increase number of fans.
Solution: We developed an special event where the only way to get a ticket was by participating via an app on Facebook with certain questions about Parque Diversiones. The app was launched at different hours during 3 different days. Fans had to be constantly controlling on Parque Diversiones like page to get the chance to have a ticket. During the event, the park opened its doors on a day it was usually closed, just for the 500 fans from Facebook, there was a concert with the costarican band Percance, which is really appreciated by the target, food included and their favorite games just for their fun.
The campaign had such a good result that the kids asked for it to be repeated 2012. It was developed by the same team + Adriana Aguilar at Garnier BBDO by the name LOS 500X2
