Nicholas Williams's profile

Philips Hue Campaign


Tagline: Change the Way the World Glows #ChangeTheGlow
Dilemma: Get more people engaged in interactive lighting
Explanation: Show people that traditional light bulbs are out and that Hue, the future of lighting, is here.
Developments: Billboard, magazine, app, contest, commercial.
Philips Hue Change the Glow Contest
Philips Hue Commercial 
Philips Hue Campaign
Published:

Philips Hue Campaign

#ChangeTheGlow Tagline: Change the Way the World Glows Dilemma: Get more people engaged in interactive lighting Explanation: Show people t Read More

Published: